Google Ads for ecommerce: prepare a useful first campaign
Google Ads for ecommerce: choose products, plan Search keywords and ads, check shopping pages and measure purchases. A practical starting guide for stores.
Read the guide →Google Ads blog
Understand before you change.
Practical methods for building stronger campaigns, finding wasted spend and choosing recommendations that make sense.
For beginners, freelancers and agenciesEach guide explains the concepts, checks and possible decisions without hiding the limitations.
Google Ads for roofers: target the jobs you can quote
Google Ads for roofers: separate repairs and replacement, choose keywords and negatives, write clear ads and check lead quality. Practical Search examples.
Read the guide →Google Ads for dentists: prepare a focused Search campaign
Google Ads for dentists in the US: service groups, keywords, exclusions and factual ads. Check policies, appointment pages and lead quality before launch.
Read the guide →Google Ads for plumbers: match each job to the right search
Google Ads for plumbers: service groups, keywords, negatives and ads. Generate a complete campaign from your website, with one free campaign each month.
Read the trade guide →Google Ads for landscapers: target the services you sell
Google Ads for landscapers: lawn care, maintenance or landscape design. Generate your campaign from your website, with one free campaign generation per month.
Read the trade guide →Google Ads for auto repair shops: maintenance or urgent repairs?
Google Ads for auto repair shops: service keywords, negatives and ads. Generate a complete campaign from your website, with one free campaign each month.
Read the trade guide →Google Ads client report: explain results and next steps
Build a clear Google Ads client report with a fictional example, meaningful metrics, a change log and next actions. Separate tracked conversions from sales.
Read the reporting guide →Google Ads campaign launch checklist: review before publishing
Review a Search campaign before publishing: business goal, account, budget, keywords, ads, landing page, measurement and chosen launch status.
Read the guide →Google Ads campaign not spending: what to check first
Diagnose zero spend or low delivery: check dates, account and campaign status, ads, targeting and recent changes before changing your budget.
Read the guide →Google Ads spending but no conversions: 9 checks
Separate tracking, traffic, landing-page and bidding problems before pausing the campaign or increasing its budget.
Read the diagnosis →5 best Google Ads optimization tools for different needs
Adstrateo, Optmyzr, Adalysis, Opteo and Google Ads Editor: compare strengths, limitations and pricing before you choose.
Compare the five tools →How to choose a Google Ads optimization tool
A practical checklist for comparing supported actions, account access, data quality and cost before you subscribe.
Read the buying guide →Google Search Partners and Display Network: keep or disable?
Learn how to separate network performance and decide from qualified outcomes rather than raw clicks.
Read the guide →Google Ads optimization: 8 checks for better decisions
A clear method for reviewing tracking, search terms, ads, landing pages and bidding without making random changes.
Read the guide →