From an irrelevant search to a recorded change
Exclude “bike rental”
This store sells bikes and does not offer rentals. The search does not match its services.
Negative keyword added
- Campaign
- Search · Bike sales
- Change
- [bike rental]
- Result
- Applied to Google Ads
See where your budget goes and what it brings in
See campaign spend, conversions and alerts in one workspace. Compare periods to understand what changed before deciding what to do.
Campaign trends
Spend, clicks, conversions and cost per conversion compared with the previous equivalent period.
Conversion tracking
Primary conversions used by campaigns are distinguished from secondary or inconsistent signals.
Devices and schedules
Compare spend and conversions by device and time of day for each campaign.
Search terms
See the searches that triggered your ads. Add or exclude terms when the action is supported.
Clear recommendations. Practical actions.
An irrelevant search? A campaign that has stopped serving? Adstrateo shows you what needs attention and the available actions. Each recommendation identifies whether it comes from Google Ads or Adstrateo.
- 1
Spot the problem
Find irrelevant searches and campaign alerts in one workspace.
- 2
Take action in Adstrateo
Apply recommended changes without copying settings into Google Ads.
- 3
See the change in Google Ads
Applied changes are sent to the relevant account and recorded in your action history.
See what changed in your account
Your action history shows each change, its result and the affected account. Available actions depend on your data and Google Ads settings. Some issues need investigation first.
You choose which actions to apply. Adstrateo does not automatically change your campaigns.