A dashboard designed for decisions
Google Ads contains a large amount of data, but not every variation needs an action. Adstrateo organises campaigns, conversions, costs and trends to surface the issues that call for a check or a decision.
Campaign trends
Spend, clicks, conversions and cost per conversion compared with the previous equivalent period.
Conversion tracking
Primary conversions used by campaigns are distinguished from secondary or inconsistent signals.
Devices and schedules
Campaign-level analysis avoids using another campaign’s results as justification.
Search terms
Filter by campaign, sort by metric and prepare an addition or exclusion in the available Google Ads scope.
Always know where each recommendation comes from
A suggestion coming directly from Google Ads is identified as such. Adstrateo analyses use deterministic rules, generally calculated from the last 30 days independently from the period selected for display. This prevents an internal opinion from being presented as an official recommendation.
- 1
Detect the signal
Google Ads or Adstrateo rules identify an actionable situation from the relevant account and campaign data.
- 2
Explain the decision
The card shows the context, relevant metrics, confidence and the action that is actually available.
- 3
Preview the change
The account, campaign, before state and after state are displayed before anything is sent.
- 4
Confirm or decline
The user keeps the final decision. An official Google recommendation can also be dismissed when the matching action is available.
Budgets, bidding and tracking checked before changes
Tracking, negative-keyword scope, shared budgets and Google Ads identifiers must be checked by the server. Actions proposed through AI analysis cannot bypass those controls: they must use identifiers present in the data and satisfy the same deterministic rules as every other action.
Management helps you review and prepare changes. It does not replace business knowledge, tracking verification or the responsibility of the account manager.